Feed.biz – General Overview


The development of Feed.biz started in December 2013. The observation then was that a multitude of offers existed and that multiple operators were operating e-commerce feeds and also that none of them offered an insight into the proposed offer.

Together with this assumption and the strongholds of our three years of experience in e-commerce feeds, we started our business: Feed.biz.



The development of Feed.biz is backed by a team of skilled engineers, API engineers, XML, marketplace, development of modules and back office integration. The current workforce of the company is 8 people. A recruitment plan is scheduled for 2015 in order to increase the workforce up to 15 people so as to meet the demand.



The mission of Feed.biz is to provide a spreading service in order to distribute the e-commerce catalog particularly in the marketplaces by including the merchant in his approach, using a tool that is user friendly and easily accessible at an affordable and a reasonable cost.

The Feed.biz tool is fully configured by the customer for his own use. The customer has a dedicated back office which allows him to configure and distribute his feeds in the most attractive marketplaces.

The customer has a comprehensive and a dedicated environment for his own use:
data base, file system, back-office setup, all of which are hosted on the Amazon technical infrastructure, Amazon cloud offer, AWS for a maximum scalability and security.

An extension or a module is provided if it is a connector that establishes the connection between the CMS of the merchant and the Feed.biz. In case if there aren’t any existing connectors for technical solutions or the CMS used by the merchant, Feed.biz can read the “Google Base” feed.

The module sends catalog data, products and offers to Feed.biz. And it allows importing and updating orders.

The installation is done in three steps:
– Installing the module on the CMS host: for now OpenCart, Prestashop and Magento
– Configuring the merchant in the Feed.biz back office
– Starting the export process and the synchronization



The advantage of synchronizing the products is evident: it is essential for a merchant that the stocks of his products are accurate so that he is not exposed to out-of-stock sales which would penalize his performance indicators.

All marketplaces have performance indicators of sellers. When these indicators fall, the termination is assured. The loss of a sales channel and the quality of stock information that are provided to the marketplace is therefore important.

The second advantage is to minimize the data entry: the items are entered only once and then they are spread with the appropriate format over all the marketplaces.



Service is offered at a very attractive price: about $10 to $15 monthly per marketplace.

The reason for this low cost is simple: the system was designed in a way that a minimum of manpower is used in order to integrate the catalog. The entire process is automated.



We are currently developing a feed integration solution for Google Merchant which allows spread of the catalog and contextual advertising. This development will be launched in the end of 2014.

For 2015, we are suggesting developing connectors for other known market places and are seriously considering a deployment of the solution in Europe.